![]() ![]() This does not mean those colors cannot be used, only that they should not be the dominant color. Green – Colorado State University red – University of Nebraska). Units should avoid the prominent use of colors that are closely associated with other universities (eg. The subtle use of tertiary colors in digital and print publications is acceptable within limits. While tints and shades of the CU colors can be used sparingly, we encourage you to work with the UCCS brand manager to ensure uses support the UCCS brand, such as avoiding uses of pale beige or tints of CU Gold that appear too brown or too green. It should be the dominant in all applications, but units can work with the UCCS Brand and Design office to explore varying shades, gradient, texture and depth of the CU color palette. Units are encouraged to be creative with CU’s official color palette (gold, black, dark gray, light gray). Normal text: 14 POINT BOLD (18.66PX) OR LARGERĬontrast for digital screens: WCAG 2.0 LEVEL AA REQUIRES A CONTRAST RATIO OF 4.5:1 (NORMAL TEXT) AND 3:1 (LARGE TEXT).įlagship printed materials should use spot gold PMS 4525C whenever possible. Use rich black when appropriate. The chart below is a guide to verify that your background color and text color meet accessibility standards, especially for digital usage, such as websites and presentations. White text on gold background generally also lack enough contrast for legibility and accessibility, unless large and bold. When using gold text on a white background, prefer large font size and bold weights. In general, gold text works best on black backgrounds, and is less legible or accessible on white backgrounds if too small. Tertiary and Other Colors should generally only be used as small pops of color within otherwise UCCS-branded materials, where black and gold are prominent, and other colors are used sparingly, to convey a specific meaning or information hierarchy. White and grays should be used to organize information and provide hierarchy, as well as provide white space for effective emphasis, breathing room and readability. Because environmental graphics such as banners or posters may be viewed from a distance, floods of color enhance the contrast to make the piece more legible, where similar treatments in handheld or digital applications may feel too heavy. Black backgrounds tend to be appropriate in applications such as environmental graphics to create impact, especially if you have large gold or white text. Too much black can make a piece feel heavy and dense. It can also be used sparingly as a background to contrast black text, or pop as gold text on top of a black background. On a handheld piece such as a brochure or postcard with more body text, generally prefer more use of white backgrounds, and colors such as CU Gold are effective when used to highlight a headline, call out important information, or differentiate a graphic.īlack creates strong contrast to both gold and white. It is our highlight color, and can draw the audience's attention to the most important two or three elements. Color is used slightly differently when creating handheld pieces, environmental objects like a poster, and digital designs, such as websites or presentations. Below is some general guidance on how to use our colors. Color can strategically organize information, elevate the impact of a piece, and provide visual cohesion between various products. ![]()
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